Mid-Week Thoughts: What Eva Longoria Gets Right About Culture & Content
If there’s one thing Eva Longoria consistently reminds us, it’s that our stories deserve to take up space—and not just during Hispanic Heritage Month.
This week, she and her media company Hyphenate Media Group announced a joint venture with My Cultura, iHeartMedia’s network focused on Latinx creators. The goal? Create more content rooted in identity, legacy, and culture—not just content for content’s sake. My Cultura will now sit under Hyphenate Media Group as a full-on content studio, and Eva is stepping up as chief creative officer.
What’s Happening
This partnership isn’t just about expanding production. It’s about building infrastructure so more stories—specifically from Latine and underrepresented communities—get greenlit, funded, and heard. Since its launch in 2021, My Cultura has released more than 40 podcasts centering Latino voices. Now, with Hyphenate in the picture, they’re looking to double down on storytelling that’s not just visible, but visionary.
Why It Matters
Podcasting isn’t just a media format. For creators of color, it’s one of the few places we can tell stories on our own terms. What Eva is doing is what we often wish more podcast networks would do—build power within the culture, not just around it.
This move is a blueprint: creator-led leadership + business infrastructure = sustainable visibility.
Your Move
Whether you’re building a podcast for your community, your culture, or your cause, take this as your permission slip: dream bigger. Who do you want at your creative table? What could it look like if your stories had funding, distribution, and creative control?
Also—quick plug—if you’re a WOC Podcaster, make sure your show is submitted to our new Spotlight Directory so more folks can discover you. We’re doing the grassroots version of what Eva’s doing—amplifying underrepresented voices on our terms.
Bottom Line
Eva’s not just making content. She’s making space. And if she can do it at the highest levels of entertainment, we can keep doing it in our communities, on our mics, and across our own platforms.
💬 What’s one story you haven’t told yet, but feel called to share?